Presentations 

Are You Prepared for the Unknown PRES
Are You Prepared for the Unknown PRES

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Are You Prepared for the Unknown PRES
Are You Prepared for the Unknown PRES

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Are You Prepared for the Unknown PRES
Are You Prepared for the Unknown PRES

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Are You Prepared for the Unknown PRES
Are You Prepared for the Unknown PRES

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FROM TRAGEDY TO TOGETHERNESS

Preparing for the "unknown" may sound like and impossible task, but when it comes to communications, preparedness and proactivity are key. 

 

When a parent of a first-grader was killed by police inside a Riverside classroom, it left a community shaken, and students afraid to return to school.  

 

Learn about the pre-existing protocol that helped the crisis team function efficiently in the early moments, and how other strategic PR tactics helped move the situation from 'tragedy to togetherness'.

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THE ART OF SPEECHWRITING

Level-up your speechwriting skills during this interactive workshop! Here, participants will learn 10 effective ways to write a memorable, effective and captivating speech for yourself or other members of your executive team. Topics will range from research and mindmapping, to determining themes, to mastering timing and pacing - we'll attempt to tackle it all!  

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AVOID THE PR FAIL

Let’s get real…many school PR professionals make very important decisions on a daily basis. However, many of those decisions are made in very small spaces. This session addresses our own cultural competencies and our unconscious biases, and how they can make or break the career of a PR professional. Analyze some of the biggest PR fails in the corporate and non-profit world, and learn how to ensure you don’t find yourself in the spotlight for bias or insensitivity.  

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THE SIMPLE SCIENCE OF FACEBOOK ENGAGEMENT

Learn how one District in California went from 2,000 Facebook followers to 10,000 in two years with a strategic social media plan. In this session, you will learn some of the tricks of the trade on how to boost your district and schools’ Facebook following, and how to keep engagement levels high in order to maintain those followers.
 

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