PRESENTATIONS

DIVERSITY AND INCLUSION IN COMMUNICATIONS
AVOID THE PR FAIL:

Don’t Kill Your Brand With Culturally Tone-Deaf Messaging

AVOID THE PR FAIL

One to two hour breakout session or presentations

 

Session Description


Let’s get real…many school PR professionals make very important, far reaching decisions on a daily basis. However, many of those decisions are made in very small spaces. This session addresses our own cultural competencies and our unconscious biases, and how they can make or break the career of a PR professional. Analyze some of the biggest PR fails in the corporate and non-profit world, and learn how to ensure you don’t find yourself in the spotlight for bias or insensitivity.

 

Materials requested:

  • An LCD projector and screen

  • An accessory/power cord package

  • One wired or wireless microphone

  • An audio connection