AVOID THE PR FAIL

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One to two hour breakout session or presentations

 

Session Description

Let’s get real…many school PR professionals make very important, far reaching decisions on a daily basis. However, many of those decisions are made in very small spaces. This session addresses our own cultural competencies and our unconscious biases, and how they can make or break the career of a PR professional. Analyze some of the biggest PR fails in the corporate and non-profit world, and learn how to ensure you don’t find yourself in the spotlight for bias or insensitivity.

 

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Materials requested:

• An LCD projector and screen

• An accessory/power cord package

• One wired or wireless microphone

• An audio connection

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