K-12 CRISIS COMMUNICATIONS
From Tragedy to Togetherness: Crisis at Castle View Elementary School
From Tragedy to Togetherness
One to two hour breakout session or presentations
Session Description: Preparing for the "unknown" may sound like and impossible task, but when it comes to communications, preparedness and proactivity are key.
On Halloween Day in 2017, a parent at Castle View Elementary in Riverside, California barricade himself into a classroom, taking a first grade teacher hostage. After almost 7 hours, the situation came to an end when the Riverside Police Department shot and killed the suspect, and rescued the 70 year-old teacher. This incident left a community shaken and students afraid to return to school.
Learn about the pre-existing protocol, communications strategy and all of the training that helped the crisis team function efficiently in the early moments - and how other strategic PR and communications tactics helped move the situation from tragedy, to togetherness.
An LCD projector and screen
An accessory/power cord package
One wired or wireless microphone
An audio connection